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Content Strategy for the Web epub

Content Strategy for the Web. Kristina Halvorson

Content Strategy for the Web

ISBN: 0321620062,9780321620064 | 135 pages | 4 Mb

Download Content Strategy for the Web

Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press

With more than a billion people using social media around the world, it's no surprise that everyone from big businesses to individual entrepreneurs are clamoring for the attention of an expanding online audience. These are some of the things I explored in my presentation at Confab London 2013. Job Content Manager URHOU13-06 - Houston Texas Position Overview The Content Manager is responsible for the implementation of the local stations' content strategy on their online and mobile platforms maintaining brand cohesiveness as well as. How do we future-proof our authors? (Complete deck is at the end.) Recommended books. Content strategyis a relatively new niche discipline in the digital space. No longer do people like visiting a retail store and checking out the goods that they want to purchase. In charge of the daily update of the web sites, the Content Manager will also oversee the stations' social media strategy, including communicating accurately with listeners to secure brand integrity. While reading Kanter and Fine's The Networked Nonprofit and Halvorson and Rach's Content Strategy for the Web, there are several instances where the two books overlapped each other. Hey, there, everyone who was in my content strategy workshop. Content, besides being the sole reason for a website's existence, forms the root of all decisions about a website's form and purpose. What are the new rules of writing for the web? This book is aimed at helping teams tasked with managing larger websites get a handle on the content they work with. Content strategy can be tough if your product or service is not sexy but it is a must for your SEO development. This book is an excellent source for those who want to get into online content marketing, web design, UX design and social media. Shopping habits have changed over the last few years. Content post panda update is nearly king then? €Content strategy plans for the creation, publication, and governance of useful, usable content,” says Kristina Halvorson, author of the book Content Strategy for the Web. When it comes to creating great content for the web, there are a number of factors and essentials to include in your strategy.

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